Imagine you go to the store and buy some tomato plants. You plant them in your garden, water them, weed the soil and fertilize them. Then inevitably some of the tomatoes turn red but not all of them.
What if someone said to you: “You should pick the red ones, throw away the rest of the plants and go to the store to buy new plants.” When you ask why, they say: “Well that’s where the tomatoes came from, you went to the store, got plants and now you should go get more.” That’s crazy, right? If you wait and continue to water and care for the plants you have, eventually the green tomatoes will turn into red ones. Everyone knows this about tomato plants.
The issue is that not everyone knows this about customers but it’s as true of customers as it is of tomatoes. Not all customers “ripen” at the same speed. You must have systems in place that nurture them along, ripening them until they’re ready to be picked. An example of a great ripening system is autoresponder emails.
Yet most wannabe entrepreneurs insist on “buying more tomato plants.” They end up wasting money on buying more expensive traffic rather than nurturing the “green” leads they already have. They want traffic, traffic and more traffic.
Click Funnels already has nurturing and ripening systems. They have daily, pre-written emails, a phone sales team and direct mail pieces. There’s everything you need to turn your green tomatoes into ripe and profitable customers.
Click here to gather your harvest.
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