An online sales funnel is a marketing concept that maps out the journey a customer goes through when making any kind of purchase. The funnel is divided into several stages which can vary depending on the company’s approach but generally include:

1. Awareness: The potential customer becomes aware of the product or service.
2. Interest: They show interest in a category of products or services.
3. Consideration: The customer starts evaluating specific brands or products.
4. Intent: They demonstrate an intent to purchase a particular product or service.
5. Evaluation: The customer evaluates the chosen product against others.
6. Purchase: The final purchase decision is made.

The idea is to guide potential customers from having no knowledge about the product to becoming interested and eventually making a purchase.  It’s a strategic process that involves nurturing leads with the right information at each stage to move them smoothly through the funnel.

Sales funnels are important because they provide a structured approach for converting prospects into customers, helping businesses understand and influence consumer behavior at each stage of the buying process.

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