Back in the 1980′, Coca-Cola was losing market share to Pepsi.  It looked like Pepsi would soon become the leader in the soft drink industry.  Executives at Coca-Cola were worried.  In April of 1985, Coca-Cola launched a new drink: “New Coke” which had a completely new formula.  The reasoning was that Pepsi was selling better.  So, make a new product, a better product and one that could outsell Pepsi.

It was reasonable enough but everyone hated the New Coke.  No one wanted to buy it.  People started trying to get the old Coke from overseas where it was still being produced.  In short, New Coke was a disaster.  Within three months, Coca-Cola reintroduced the old formula under the name: “Coca-Cola Classic” which then started outselling both New Coke and Pepsi by a lot.

The moral of the story is that formulas work.  You can try to be creative.  You can try to do something totally new or to innovate but at the end of the day, nothing can beat a great formula.  They’re like Juggernaughts.  They’re unstoppable or like ‘Canned creativity’.  Creativity that’s been tested, refined and stored waiting to be unleashed at a later date.

Russel Brunson has spent a lot of time honing his formula for earning big commissions.  He’s went through a lot of experience, trial and error, observation and in put from the outside.  All that has gone into the creation of Click Funnels which is a formula for systematically earning big commissions.

This single, simple formula is the driving force behind Russel’s company which is one of the fastest growing in the industry. 

All the flashiness, success and big numbers all stem from one simple thing: The formula.

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