Tell me what’s wrong with this statement: “If you’re not completely satisfied within 30 days we’ll give you a full refund.” You might think: “there’s nothing wrong with it. I’ve heard it a lot. It sounds like a standard guarantee.”
That’s exactly the problem. If your guarantee is the same 99.99% of the guarantees your customers have heard in the past, then it’s worthless. This is because:
- It does nothing to set you apart
- It does nothing to pull in sales
- It does nothing
It’s just a bunch of words that your customers ignore like so much hot air. So, how do you craft, a real, killer, sales-gathering guarantee? One way is with a Performance Promise Guarantee. A Performance Promise Guarantee looks like this:
If you _____ and do NOT _____ by _____ then I’ll refund every penny. Now let’s fill it in with examples:
- If you take my fitness class and do not lose 5 inches off your waist in 30 days, then I’ll refund every penny.
- If you follow my instructions and do not increase your sales by at least 30% in 90 days, then I’ll refund every penny.
Those are very powerful guarantees, right? You can make them even stronger by making the “refund every penny” part even stronger by saying:
- “I’ll give you double your money back.”
- “I’ll refund every penny and buy you a steak dinner.”
Do you remember this one? “Hot fresh pizza delivered right to your door in 30 minutes or less or it’s free.” That’s an example of a Performance Promise and it made Domino’s Pizza the number one pizza chain in America. That’s how powerful a Performance Promise Guarantee can be.
So, how powerful is your guarantee? How powerful is the guarantee for the products you’re promoting?
If you’d like the power of that kind of confidence behind your online business then:
Click here to give Click Funnels a try.
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