In his excellent book, “Yes!” Robert Cialdini tells the story of a Colleen Szot who is one of the most successful infomercial writers of all time.  Szot got a huge increase in response to one of her programs by making ordering seem more difficult.  It doesn’t make sense, right?

She changed: “Operators are waiting to take your call” to: “If operators are busy, call again.”  The main reason making the ordering process more difficult resulting in a huge increase is social proof.  People buy things that they believe other people are buying.

Most of us say: “That’s not true of me” but we’d be wrong.  Researchers have proved over and over again that social proof is one of the most profound forces affecting buyer’s behaviour.  Deny it at your peril.  Ignore it at your own expense.

So, what this have to do with your online business?  Well, why promote a new product that no one’s ever heard of or never bought? Click Funnels has social proof built in.  They’ve had over $30 million in sales in less than 4 years.  That’s social proof power.

Click here to get it.

Views: 7