The “Results Not Typical” Lie

Ever see this phrase in an ad: “Results not typical”.  You see the seemingly innocuous phrase in weight loss ads, fitness program ads and of course make money online ads.  Whenever an advertiser shows someone who knuckled down, followed their plan, stuck with it and got results, the advertiser has to say: “results not typical”.

It stinks because it makes it sound like the ones who got great results were flukes or somehow just got lucky.  When the real truth is just the opposite.

Here’s the hard truth nobody wants to admit:  The reason that “typical” results are less than inspiring is because most people are too lazy and unmotivated to actually follow any plan through to completion.  Yes, “typical” results are that you won’t lose a single inch off your belly.  Typical results are that you won’t make a single dime online.  Don’t blame the program for that.

That’s not “typical” of the program but it’s typical of human beings.  Most people who try something or anything will get discouraged, whine, moan and eventually quit.  This is because quitting is easy and most people prefer easy to success.

It’s not the program’s fault even though the program gets blamed for it.  This is why the advertisers have to say: “results not typical”.  It would be more accurate to say: “Results are typical of people who actually follow the program but we can’t say that because most people are lazy and that throws off the average!”

If you want to see some pretty amazing ‘atypical’ results from people who have crossed a million dollars in commissions from Click Funnels,

Click here to watch the presentation.

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