SEO and SEM are both types of digital marketing that use search engines to drive traffic to your website. The main difference is that SEO focuses on organic or unpaid traffic, while SEM includes both organic and paid traffic.

SEO involves optimizing your website and content for search engines, using techniques such as keyword research, on-page SEO, off-page SEO and technical SEO. The goal is to rank higher on the organic search results and attract relevant visitors.

SEM involves using paid advertising to promote your website and products or services on search engines, using platforms such as Google Ads or Bing Ads. The goal is to increase your visibility and reach potential customers who are searching for what you offer.

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