Social media influencers create a variety of content across different platforms. Here are some common types:

• Video Content: Many influencers produce videos for platforms like YouTube and TikTok, ranging from vlogs to tutorials.
• Podcasts: Some influencers host regular podcasts, discussing various topics or interviewing guests.
• Social Media Posts: Daily posts on platforms like Instagram or Twitter, often including photos, stories and live sessions.
• Blog Posts: Writing articles or blogs on their own websites or platforms like Medium.

The content usually revolves around specific niches or industries and is tailored to engage their audience and often includes sponsored content once they have a significant following.

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