Richard Koch is the author of “The 80/20 Principle” and several other business books that have sold millions of copies worldwide.  He’s a very successful investor with a net worth of over $250 million.  When it comes to analysing investment opportunities, Richard doesn’t use sophisticated financial modelling software or computer simulation software.  Nope, he uses a calculator and sometimes a spreadsheet or two.

You do remember calculators?  Those things we used to use before laptops and smart phones became ubiquitous?  So, why does one of the savviest investors in the world choose to do his calculations using an old fashioned computer?  Well, There’s a couple of reasons.  Firstly, Richard has a very simple formula for evaluating investments.  Most of that formula doesn’t even require him to use numbers. 

The second reason is the process of doing calculations by hand allows Richard to “tune in” to the value of the investment in a way that looking at bald numbers spit out by a program does not. In a strange way, the numbers get under his skin when he uses the calculator in a way they don’t when he’s looking at a spreadsheet put together by a computer.

So, what does all this have to do with your online success?  Russel Brunson insists that everyone who signs up for his world-famous Click Funnels System work through the steps.  These steps allow Russel’s success secrets to “get under your skin” to get deeply ingrained.  Do the steps and you’ll be successful.  Click Funnels has paid out over $10 million in commissions.  It works very well.

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